Experienced, Practical Help for Startups and Small Business

Hi, I am Ian Paul Graham.

I’m a startup coach and consultant. In 2008 I launched my own startup TheCodeFactory a coworking space and startup of startups. Building TheCodeFactory was a fantastic learning experience and a wild ride. In February 2020, I exited the coworking business just ahead of the COVID pandemic (Thank goodness!). To learn more about me and my startup experience, click here.


Startup Consultant

I help startup founders find a product-market fit or grow early revenue.

small business

Startup Coach

I help Founders see the forest for the trees by providing helpful insights.


Market Research

I help research new and emerging markets to convert uncertainty into risk.

I Help Startup Founders and Small Business Owners

As a startup coach I help startup founders find product-market fit. Getting your first few customers and going from no customers and $0 to $500k ARR is a unique challenge that startup founders must overcome.

As a startup consultant I help small business owners implement digital strategies. Building digital demand generation capability while grow revenue from $500k to $2M in ARR presents a unique set of challenges and constraints.

I have a decade of practical hands on experience going from no customer and $0 in ARR to product market fit and creating $3.5M in value for our partners.

You can find out more about my startup experience here.

In addition to being a startup founder and small business advocate, I enjoy researching and writing about; entrepreneurship, startups and a variety of other topics.

On this site I am Blog about; business models, digital transformation, and startup ecosystems. I have also been blogging about startups and entrepreneurship on The Road Well Travelled since 2007.

I have keen personal interest in lifelong learning, self-awareness and continuous improvement. I enjoy learning and then applying that knowledge to creatively solve real world problems.

You can find out more about me on LinkedIn

Recent Posts

Models for understanding market timing

For startup founders, Bill Gross's TED Talk "The Single Biggest Reason Why Startups Succeed" highlights that timing your market entry is the most crucial factor for success, surpassing even funding, team, or the idea itself. His research indicates that startups with...

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How to calculate Total Addressable Market

If you have ever found yourself wondering … “how the heck am I going to calculate total addressable market (TAM) for this idea.” Then this blog post is for you. I have a straightforward mental model for calculating TAM that you can use. The TAM mental model is the...

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The effects of a guilty conscious

I was going through my old blog posts from my first blog, “Blogmatic,” when I came across this little gem from 2007. It gave me a good chuckle and reminded me of what it was like to have three teenagers in the house. Here is the original post in all its glory … Your...

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Ian Paul Graham

Startup Founder Coach & Consultant