Experienced, Practical Help for Startups and Small Business

Hi, I am Ian Paul Graham.

I’m a startup coach and consultant. In 2008 I launched my own startup TheCodeFactory a coworking space and startup of startups. Building TheCodeFactory was a fantastic learning experience and a wild ride. In February 2020, I exited the coworking business just ahead of the COVID pandemic (Thank goodness!). To learn more about me and my startup experience, click here.



I help startup founders find a product-market fit or grow early revenue.

small business

Small Business

I help small business owners implement a digital strategy and demand generation.



I help research new and emerging markets to convert uncertainty into risk.

I Help Startup Founders and Small Business Owners

As a startup coach I help startup founders find product-market fit. Getting your first few customers and going from no customers and $0 to $500k ARR is a unique challenge that startup founders must overcome.

As a startup consultant I help small business owners implement digital strategies. Building digital demand generation capability while grow revenue from $500k to $2M in ARR presents a unique set of challenges and constraints.

I have a decade of practical hands on experience going from no customer and $0 in ARR to product market fit and creating $3.5M in value for our partners.

You can find out more about my startup experience here.

In addition to being a startup founder and small business advocate, I enjoy researching and writing about; entrepreneurship, startups and a variety of other topics.

On this site I am Blog about; business models, digital transformation, and startup ecosystems. I have also been blogging about startups and entrepreneurship on The Road Well Travelled since 2007.

I have keen personal interest in lifelong learning, self-awareness and continuous improvement. I enjoy learning and then applying that knowledge to creatively solve real world problems.

You can find out more about me on LinkedIn

Recent Posts

Morning Journal Routine

My morning journal routine is one of the first things I do at the start of the day. After getting up, I make the coffee, feed the dog, and then take fifteen minutes to set intentions for the day. Over time I have developed a journal format that works well for me, and...

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Digital Trends: Demographics is Destiny

Digital Trends: Demographics is Destiny

Suppose demographics is destiny. This graph shows the generational sands shifting from 2020 to 2050, indicating BIG change ahead. Couple the shifting demographics with the COVID instigated #greatresignation, and you have a recipe for substantive change. If you think...

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A SIMPLE STRATEGIC DIGITAL MARKETING METRICS FRAMEWORK Business owners often view digital marketing as a complicated problem that is easier to outsource than figure out. However, growing a business in the digital age will mean understanding digital marketing strategy,...

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Ian Paul Graham

Startup Founder, Small Business Owner, and Advocate.