Experienced, Practical Help for Startups and Small Business

Hi, I am Ian Paul Graham.

I’m a startup coach and consultant. In 2008 I launched my own startup TheCodeFactory a coworking space and startup of startups. Building TheCodeFactory was a fantastic learning experience and a wild ride. In February 2020, I exited the coworking business just ahead of the COVID pandemic (Thank goodness!). To learn more about me and my startup experience, click here.



I help startup founders find a product-market fit or grow early revenue.

small business

Small Business

I help small business owners implement a digital strategy and demand generation.



I help research new and emerging markets to convert uncertainty into risk.

I Help Startup Founders and Small Business Owners

As a startup coach I help startup founders find product-market fit. Getting your first few customers and going from no customers and $0 to $500k ARR is a unique challenge that startup founders must overcome.

As a startup consultant I help small business owners implement digital strategies. Building digital demand generation capability while grow revenue from $500k to $2M in ARR presents a unique set of challenges and constraints.

I have a decade of practical hands on experience going from no customer and $0 in ARR to product market fit and creating $3.5M in value for our partners.

You can find out more about my startup experience here.

In addition to being a startup founder and small business advocate, I enjoy researching and writing about; entrepreneurship, startups and a variety of other topics.

On this site I am Blog about; business models, digital transformation, and startup ecosystems. I have also been blogging about startups and entrepreneurship on The Road Well Travelled since 2007.

I have keen personal interest in lifelong learning, self-awareness and continuous improvement. I enjoy learning and then applying that knowledge to creatively solve real world problems.

You can find out more about me on LinkedIn

Recent Posts

KPI Example – Soviet Nail Factory

What could better represent Key Performance Indicators gone badly than the grey gloom of an industrial-era Soviet nail factory? The Soviet nail factory is our first example of how key performance indicators (KPI) can go wrong. The nail factory is something of a metric...

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Morning Journal Routine

My morning journal routine is one of the first things I do at the start of the day. After getting up, I make the coffee, feed the dog, and then take fifteen minutes to set intentions for the day. Over time I have developed a journal format that works well for me, and...

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Digital Trends: Demographics is Destiny

Digital Trends: Demographics is Destiny

Suppose demographics is destiny. This graph shows the generational sands shifting from 2020 to 2050, indicating BIG change ahead. Couple the shifting demographics with the COVID instigated #greatresignation, and you have a recipe for substantive change. If you think...

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Ian Paul Graham

Startup Founder, Small Business Owner, and Advocate.