Blog
KPI Example – Soviet Nail Factory
What could better represent Key Performance Indicators gone badly than the grey gloom of an industrial-era Soviet nail factory? The Soviet nail factory is our first example of how key performance indicators (KPI) can go wrong. The nail factory is something of a metric...
Morning Journal Routine
My morning journal routine is one of the first things I do at the start of the day. After getting up, I make the coffee, feed the dog, and then take fifteen minutes to set intentions for the day. Over time I have developed a journal format that works well for me, and...
Digital Trends: Demographics is Destiny
Suppose demographics is destiny. This graph shows the generational sands shifting from 2020 to 2050, indicating BIG change ahead. Couple the shifting demographics with the COVID instigated #greatresignation, and you have a recipe for substantive change. If you think...
STRATEGIC DIGITAL MARKETING METRICS FRAMEWORK
A SIMPLE STRATEGIC DIGITAL MARKETING METRICS FRAMEWORK Business owners often view digital marketing as a complicated problem that is easier to outsource than figure out. However, growing a business in the digital age will mean understanding digital marketing strategy,...
Questions to ask before outsourcing digital marketing?
A growing body of evidence suggests that outsourcing digital marketing has some potential issues. For example, a study by PWC for the Association of National Advertisers indicates that 70% of programmatic media ad spend goes unseen by the customer. Said another way,...
The Test for Dharma
I read Deepak Chopra's The Seven Laws of Spiritual Success some time ago. The law of Dharma is one that always resonated with me. The law of Dharma is also known as your purpose in life. I often consider this law in my own personal life. While I am not quite in...
Comparing Goodharts and Campbells Law
The tendency toward failed Key Performance Indicators is so great that there is much research on the topic. My observation is that the body of knowledge on why KPIs don't work is quite extensive. BTW, I didn’t find any laws supporting successful KPI implementation!...
Do KPI stifle creativity?
The short answer is yes, KPI stifle creativity. However, when you peel back the onion, the root cause of stifled creativity isn't as obvious as it first appears. This post will investigate the root cause of why KPI goes bad. The three steps to stifle creativity The...
Three examples of North Star goals
As I dove into writing this post, it quickly became apparent that truly great key performance indicator examples function on multiple levels. There is both a strategic or high-level measure of success and an operational or tactical level of success. This post will...
The “3C” Startup Digital Marketing Framework
There are many reasons to consider building an in-house digital marketing team. The "3C" startup marketing framework simplifies building a digital marketing team. Why build an in-house digital marketing team? Digital marketing is a term that strikes fear into the...