by Ian Graham | Nov 22, 2022 | Goal Setting
What could better represent Key Performance Indicators gone badly than the grey gloom of an industrial-era Soviet nail factory? The Soviet nail factory is our first example of how key performance indicators (KPI) can go wrong. The nail factory is something of a metric... by Ian Graham | Mar 2, 2022 | Lifelong Learning
My morning journal routine is one of the first things I do at the start of the day. After getting up, I make the coffee, feed the dog, and then take fifteen minutes to set intentions for the day. Over time I have developed a journal format that works well for me, and... 
by Ian Graham | Feb 22, 2022 | Digital Transformation
Suppose demographics is destiny. This graph shows the generational sands shifting from 2020 to 2050, indicating BIG change ahead. Couple the shifting demographics with the COVID instigated #greatresignation, and you have a recipe for substantive change. If you think... by Ian Graham | Feb 8, 2022 | Digital Transformation
A SIMPLE STRATEGIC DIGITAL MARKETING METRICS FRAMEWORK Business owners often view digital marketing as a complicated problem that is easier to outsource than figure out. However, growing a business in the digital age will mean understanding digital marketing strategy,... by Ian Graham | Feb 1, 2022 | Digital Transformation
A growing body of evidence suggests that outsourcing digital marketing has some potential issues. For example, a study by PWC for the Association of National Advertisers indicates that 70% of programmatic media ad spend goes unseen by the customer. Said another way,...