by Ian Graham | Mar 2, 2022 | Lifelong Learning
My morning journal routine is one of the first things I do at the start of the day. After getting up, I make the coffee, feed the dog, and then take fifteen minutes to set intentions for the day. Over time I have developed a journal format that works well for me, and...
by Ian Graham | Feb 22, 2022 | Digital Transformation
Suppose demographics is destiny. This graph shows the generational sands shifting from 2020 to 2050, indicating BIG change ahead. Couple the shifting demographics with the COVID instigated #greatresignation, and you have a recipe for substantive change. If you think... by Ian Graham | Feb 8, 2022 | Digital Transformation
A SIMPLE STRATEGIC DIGITAL MARKETING METRICS FRAMEWORK Business owners often view digital marketing as a complicated problem that is easier to outsource than figure out. However, growing a business in the digital age will mean understanding digital marketing strategy,... by Ian Graham | Feb 1, 2022 | Digital Transformation
A growing body of evidence suggests that outsourcing digital marketing has some potential issues. For example, a study by PWC for the Association of National Advertisers indicates that 70% of programmatic media ad spend goes unseen by the customer. Said another way,... by Ian Graham | Jan 25, 2022 | Lifelong Learning
I read Deepak Chopra’s The Seven Laws of Spiritual Success some time ago. The law of Dharma is one that always resonated with me. The law of Dharma is also known as your purpose in life. I often consider this law in my own personal life. While I am not quite in...