How to calculate Total Addressable Market (TAM)

    If you have ever found yourself wondering … “how the heck am I going to calculate total addressable market (TAM) for this idea.” Then this blog post is for you. I have a straightforward mental model for calculating TAM that you can use. The TAM mental...

Startup Strategy Best Practices for founders

What are some startup strategy best practices I wanted to write this post in the spirit of what I wish I had known when I launched my startup. Reflecting on the ten or eleven-year journey of building TheCodeFactory, I would recommend five startup strategy best...

How to do a value chain analysis

Creating a value chain is as simple as understanding your customer and suppliers. You can build a value chain a link at a time if you know your customers and suppliers. If you have never created a value chain analysis before, a simple way to get started is to use...

Startup strategy, do you need one?

Startup strategy, do you need one? Yes, it would help if you had a strategy for your startup. One of my favorite quotes (I have a lot of them) is from baseball legend Yogi Berra “If you don’t know where you are going, you will probably end up someplace...

Competitive Analysis

What is a competitive analysis? Competitive analysis is the process of gathering information on your competition. The purpose is to discover what other alternatives compete for the same wallet share as your startup. You can use the information from the competitive...