by Ian Graham | Feb 22, 2022 | Digital Transformation
Suppose demographics is destiny. This graph shows the generational sands shifting from 2020 to 2050, indicating BIG change ahead. Couple the shifting demographics with the COVID instigated #greatresignation, and you have a recipe for substantive change. If you think... by Ian Graham | Feb 8, 2022 | Digital Transformation
A SIMPLE STRATEGIC DIGITAL MARKETING METRICS FRAMEWORK Business owners often view digital marketing as a complicated problem that is easier to outsource than figure out. However, growing a business in the digital age will mean understanding digital marketing strategy,... by Ian Graham | Feb 1, 2022 | Digital Transformation
A growing body of evidence suggests that outsourcing digital marketing has some potential issues. For example, a study by PWC for the Association of National Advertisers indicates that 70% of programmatic media ad spend goes unseen by the customer. Said another way,... 
by Ian Graham | Dec 21, 2021 | Digital Transformation
There are many reasons to consider building an in-house digital marketing team. The “3C” startup marketing framework simplifies building a digital marketing team. Why build an in-house digital marketing team? Digital marketing is a term that strikes fear... 
by Ian Graham | Nov 22, 2021 | Digital Transformation
Before diving too deep into the answer to whether or not you should build a digital marketing team for your startup, let’s take the time to create a bit of context. This post starts by defining the definition of a “digital marketing team.” Next, I will... by Ian Graham | Jun 11, 2021 | Digital Transformation
There is little doubt that the post-pandemic commercial real estate market will look different than it did before COVID. Exactly how different it will be is difficult to say. However, there are many early indicators of change that provide some insights. Landlord vs....