by Ian Graham | Feb 8, 2022 | Digital Transformation
A SIMPLE STRATEGIC DIGITAL MARKETING METRICS FRAMEWORK Business owners often view digital marketing as a complicated problem that is easier to outsource than figure out. However, growing a business in the digital age will mean understanding digital marketing strategy,... by Ian Graham | Feb 1, 2022 | Digital Transformation
A growing body of evidence suggests that outsourcing digital marketing has some potential issues. For example, a study by PWC for the Association of National Advertisers indicates that 70% of programmatic media ad spend goes unseen by the customer. Said another way,... 
by Ian Graham | Dec 21, 2021 | Digital Transformation
There are many reasons to consider building an in-house digital marketing team. The “3C” startup marketing framework simplifies building a digital marketing team. Why build an in-house digital marketing team? Digital marketing is a term that strikes fear... 
by Ian Graham | Nov 22, 2021 | Digital Transformation
Before diving too deep into the answer to whether or not you should build a digital marketing team for your startup, let’s take the time to create a bit of context. This post starts by defining the definition of a “digital marketing team.” Next, I will...