by Ian Graham | Feb 8, 2022 | Digital Transformation
A SIMPLE STRATEGIC DIGITAL MARKETING METRICS FRAMEWORK Business owners often view digital marketing as a complicated problem that is easier to outsource than figure out. However, growing a business in the digital age will mean understanding digital marketing strategy,... 
by Ian Graham | Dec 21, 2021 | Digital Transformation
There are many reasons to consider building an in-house digital marketing team. The “3C” startup marketing framework simplifies building a digital marketing team. Why build an in-house digital marketing team? Digital marketing is a term that strikes fear... by Ian Graham | Dec 8, 2021 | Goal Setting
Startup strategy levels are essential because founders need to see the forest for the trees. When generals plan a strategic offensive, they look at the war room map. The same concept applies to startup founders. Founders need to view their plans from both a strategic...