How to calculate Total Addressable Market

If you have ever found yourself wondering … “how the heck am I going to calculate total addressable market (TAM) for this idea.” Then this blog post is for you. I have a straightforward mental model for calculating TAM that you can use. The TAM mental model is the...

How to do a value chain analysis

Creating a value chain is as simple as understanding your customer and suppliers. You can build a value chain a link at a time if you know your customers and suppliers. If you have never created a value chain analysis before, a simple way to get started is to use...