by Ian Graham | Nov 22, 2022 | Goal Setting
What could better represent Key Performance Indicators gone badly than the grey gloom of an industrial-era Soviet nail factory? The Soviet nail factory is our first example of how key performance indicators (KPI) can go wrong. The nail factory is something of a metric... by Ian Graham | Feb 8, 2022 | Digital Transformation
A SIMPLE STRATEGIC DIGITAL MARKETING METRICS FRAMEWORK Business owners often view digital marketing as a complicated problem that is easier to outsource than figure out. However, growing a business in the digital age will mean understanding digital marketing strategy,... by Ian Graham | Jan 18, 2022 | Goal Setting
The tendency toward failed Key Performance Indicators is so great that there is much research on the topic. My observation is that the body of knowledge on why KPIs don’t work is quite extensive. BTW, I didn’t find any laws supporting successful KPI... by Ian Graham | Jan 11, 2022 | Goal Setting
The short answer is yes, KPI stifle creativity. However, when you peel back the onion, the root cause of stifled creativity isn’t as obvious as it first appears. This post will investigate the root cause of why KPI goes bad. The three steps to stifle creativity...