by Ian Graham | Feb 1, 2022 | Digital Transformation
A growing body of evidence suggests that outsourcing digital marketing has some potential issues. For example, a study by PWC for the Association of National Advertisers indicates that 70% of programmatic media ad spend goes unseen by the customer. Said another way,... by Ian Graham | Dec 8, 2021 | Goal Setting
Startup strategy levels are essential because founders need to see the forest for the trees. When generals plan a strategic offensive, they look at the war room map. The same concept applies to startup founders. Founders need to view their plans from both a strategic... 
by Ian Graham | Nov 30, 2021 | Business Models
What are some startup strategy best practices I wanted to write this post in the spirit of what I wish I had known when I launched my startup. Reflecting on the ten or eleven-year journey of building TheCodeFactory, I would recommend five startup strategy best... 
by Ian Graham | Nov 22, 2021 | Digital Transformation
Before diving too deep into the answer to whether or not you should build a digital marketing team for your startup, let’s take the time to create a bit of context. This post starts by defining the definition of a “digital marketing team.” Next, I will... by Ian Graham | Nov 9, 2021 | Goal Setting
What is a startup strategy framework? HERE, THERE, and NEXT is a simple startup strategy framework. The most important thing to be successful in an early-stage startup is to be committed to taking action. Action translates time into tasks that create forward momentum....