by Ian Graham | Feb 22, 2022 | Digital Transformation
Suppose demographics is destiny. This graph shows the generational sands shifting from 2020 to 2050, indicating BIG change ahead. Couple the shifting demographics with the COVID instigated #greatresignation, and you have a recipe for substantive change. If you think... by Ian Graham | Feb 8, 2022 | Digital Transformation
A SIMPLE STRATEGIC DIGITAL MARKETING METRICS FRAMEWORK Business owners often view digital marketing as a complicated problem that is easier to outsource than figure out. However, growing a business in the digital age will mean understanding digital marketing strategy,... by Ian Graham | Feb 1, 2022 | Digital Transformation
A growing body of evidence suggests that outsourcing digital marketing has some potential issues. For example, a study by PWC for the Association of National Advertisers indicates that 70% of programmatic media ad spend goes unseen by the customer. Said another way,... by Ian Graham | Jan 4, 2022 | Goal Setting
As I dove into writing this post, it quickly became apparent that truly great key performance indicator examples function on multiple levels. There is both a strategic or high-level measure of success and an operational or tactical level of success. This post will... by Ian Graham | Dec 8, 2021 | Goal Setting
Startup strategy levels are essential because founders need to see the forest for the trees. When generals plan a strategic offensive, they look at the war room map. The same concept applies to startup founders. Founders need to view their plans from both a strategic...