Small Business

“Ignoring online marketing is like opening a business but not telling anyone.

Using a Digital Strategy to Improve Online Customer Experience

I help small business owners find simple, inexpensive ways to improve their customer’s online experience. I understand the unique challenges of small business owners wanting to implement a digital strategy with limited resources and budgets. I can help you map your existing processes and use software applications to improve business workflows. Improved business workflows provide a better online experience for your customer. A better online experience for your customers means more leads and sales for you, the business owner.

How to Get Started

Digital Demand

Do you want to build digital demand generation capability? My virtual director of digital demand service is for small business owners.

startup coach

Digital Strategy

Do you want to implement a digital strategy for your growing business? I have two options to get started quickly and affordably.

My Small Business Experience

My business (TheCodeFactory) opened its doors in May of 2008. Over the course of ten years, our team learned a great deal about implementing a digital strategy. We used a content strategy supported by digital marketing and inbound sales to drive our demand generation. We used digital tools and software to build a better online customer experience. My goal now is to take this experience and help small business owners create a better online experience for their customers.

You can learn more about my experience here.

Frequently Asked Questions

WHAT IS THE DIFFERENCE BETWEEN A SMALL BUSINESS AND A STARTUP

The critical difference between a startup and a small business is age. A startup is typically a new business and less than two years old. A small business is usually more than two years old and has anywhere from 10 to 99 employees.

WHAT is THE DIFFERENCE BETWEEN A SMALL BUSINESS AND A MEDIUM BUSINESS

Generally speaking, a medium business is between 100 to 499 employees, where a small business is from 10 to 99 employees. The critical difference between a small and medium business is the number of employees.

WHAT IS DIGITAL MARKETING AND INBOUND SALES CAPABILITY?

Digital marketing is the use of online advertising and promotion instead of traditional print and broadcast media. In the old days, you would fill out a form for the yellow pages or place a text ad in the local newspaper. However, the days of yellow pages and newspaper ads are quickly coming to an end. If you want to generate demand for your products or services, then you need to go online!

Inbound sales are the result of digital marketing done well. Digital marketing creates demand that turns into qualified leads then new customers. One of the best things about digital marketing is that you have customers coming to you versus you going out and finding them. Having potential customers coming to you already interested in your product or service is fantastic!

HOW ARE YOUR DIGITAL SERVICES DIFFERENT THAN A DIGITAL MARKETING AGENCY?

The critical difference between my services and a digital marketing agency is; in-house vs. outsource. The services I provide help small business owners build in-house digital marketing and inbound sales capability. IMHO small business owners that want to grow their business should ever outsource their sales and marketing. I help business owners build a digital sales and marketing competitive advantage. If you decide to work with a digital marketing agency, you are also outsourcing your digital marketing competitive advantage.

Ian Paul Graham

Startup Founder, Small Business Owner, and Advocate.