Digital Demand

“Great marketers think in terms of growth frameworks. “

– Neil Patel

Digital Demand Generation

An important consideration for small business owners is building in-house digital demand capability or outsourcing to an agency. Outsourcing to a digital agency will provide a quick fix. However, outsourcing does create a few issues longer-term issues. If you want to ensure the long-term success of your sales and marketing, building in-house digital demand generation is an essential capability. As your business grows, you will want to develop your digital marketing and inbound sales capability sooner or later.

Five Reasons For In-House Digital Demand Generation

Agility – There is no substitute for an in-house digital marketing team to execute quickly and improve communications.

Alignment – Better alignment of business objectives and digital strategy can be achieved when YOUR team implements the solutions.

Control – There is no substitute for the in-house digital marketing team when it comes to having an idea and executing it quickly.

Cost – Agencies are expensive, and if you’re paying a retainer, you may not always be confident of what you’re getting for that outlay.

Ownership – You own the intellectual property and knowledge created when implementing your digital strategy.

How to Get Started

digital assessment

Digital Assessment

Are you implementing a digital strategy for the first time? Our digital assessment is an excellent place to start. We can help you get online!

digital audit

Digital Audit

Are you already working with a digital marketing agency? A digital audit can help you determine the ROI on your marketing investment.

Frequently Asked Questions

DO YOU WANT TO BUILD IN-HOUSE DIGITAL DEMAND CAPABILITY?

Digital demand generation is a trend that is not going to go away. In fact, in light of the recent COVID pandemic having a digital strategy is not only important; it is essential. Our digital demand generation service helps business owners build their in-house capability. Digital marketing and inbound sales are core functions to almost all businesses and too important to outsource.

WHAT are DIGITAL MARKETING AND INBOUND SALES CAPABILITY?

Digital marketing is the use of online advertising and promotion instead of traditional print and broadcast media. In the old days, you would fill out a form for the yellow pages or place a text ad in the local newspaper. However, the days of yellow pages and newspaper ads are quickly coming to an end. If you want to generate demand for your products or services, then you need to go online! 

Digital marketing creates demand that turns into qualified leads. Inbound sales convert leads into customers. One of the best things about digital marketing is that you have customers coming to you versus you going out and finding them. Having potential customers coming to you already interested in your product or service is fantastic!

HOW DOES THE DIGITAL DEMAND CONSULTANT SERVICE WORK?

I help bridge the gap between where you are and where you want to be. The demand generation service enables you to train, build, and recruit your team. The service helps small business owners build their in-house digital demand capability. An excellent way to think about service is like having a director of digital demand generation, sales systems implementer, and business coach/mentor all in one person. I help facilitate learning in your organization to build your inbound sales and digital marketing capability.

HOW MUCH TIME AM I GOING TO HAVE TO COMMIT?

Typically there is more time required early on when we are starting to work together. However, the time requirement will reduce as the engagement progresses. At a minimum, you or someone from your team will need to be available for update meetings, decision making and providing direction. Either you or someone from your team will need to participate in the building process. After all, its your business and team, so you set the direction.

WHAT WILL IT COST?

The short answer is it is difficult to give an exact amount because each business is unique. The first step in implementing the project is a digital assessment. The digital assessment cost $2,495 plus (HST). After the assessment we will have insights into the scope and cost of the project.

WHEN WILL I START TO SEE RESULTS?

You should expect to start seeing results within three to six months. The first indicator will be increased activity on your website, followed by new leads being generated. Ultimately you should start to acquire new customers online and see a positive return on investment

Ian Paul Graham

Startup Founder, Small Business Owner, and Advocate.