Market Opportunity Analysis

“Luck is what happens when preparation meets opportunity.”

– Seneca

Market Opportunity Analysis

A market opportunity analysis determines if a tactical sales opportunity exists for your business idea. A tactical sales opportunity is an identifiable customer with the budget and authority to make a purchase. The analysis is an excellent way to assess your business idea’s risk and uncertainty. In addition, conducting the analysis measures early sales interest in your business idea.

Items Included the Analysis?

  • Identify early customers for your product or service
  • Have initial conversations with your target customers
  • Determine launch pricing and value proposition
  • Create interest in your product or service
  • Initiate sales cycle discovery

Frequently Asked Questions


To quote startup expert Steve Blank, “you need to get out of the building and talk to customers.”

Conducting a market opportunity analysis is as simple as talking to customers. You Interview customers to understand their needs and pain points. The interview results provide qualitative data to draft your value proposition and initial pricing. Customer interviews are a great way to test for sales before investing too much time and money.


The market opportunity analysis result is a presentation or report (your call) that includes; a summary of the ideal target customer, initial sales cycle discoveries, and a vetted value proposition. The presentation and report will provide an unbiased assessment to evaluate the risk and uncertainty associated with getting sales for your business opportunity.

You will have a good understanding of your sales hypothesis and be ready to start conducting marketing experiments.

Ian Paul Graham

Startup Founder, Small Business Owner, and Advocate.